Machine learning in dynamic pricing: CHI Software’s experience 

One of the critical decisions a company makes about a product is its price. Nowadays, merchants require sophisticated pricing strategies to succeed in a highly competitive marketplace and satisfy all consumers' needs. Businesses face two key challenges: optimizing prices and managing income in a constantly changing environment. So, companies use a strategy called dynamic pricing to solve them simultaneously.   The method's efficiency can be noticeably increased with artificial intelligence (AI) and machine learning (ML) capabilities. AI and ML technologies open up opportunities to find new revenue ...