The CHI Software team is excited to announce CHI Talks, a series of webinars dedicated to all sides of digital marketing in the IT industry. This is our very special endeavor for 2023, and we hope to help you discover new insights and perspectives with each episode.
Our first webinar “How to Take Your Product to Market in 2023: Digital Marketing Introduction” is taking place on February 8.
It’s no secret that businesses and customers have been going through harsh times in the past few years, and entering the market now may seem rather stressful for entrepreneurs. So how to make things right? David Bailey and Matthew Rees, experts from the digital marketing studio Cab Engine, will answer this and many other questions at our first talk.
In this introduction to digital marketing, David and Matthew will discuss the 4 steps of the customer lifecycle. We will dive into the topics of locating your ideal client personas, inspiring them to want your product, focusing them toward your goals, and engaging them as lost or new clients.
Matthew Rees is the Head of Digital, with over 10+ years of commercial experience, having obtained a Ba (Hons) in Media & Communication Studies. He is Google/Hubspot Certified and has worked on clients spanning many sectors, including but not limited to EdX, the University of Birmingham, Jaguar Land Rover, Fitness First, Disney, Kohler, and more.
David Bailey is the Commercial Director for Cab Engine and has over 13 years of experience in commercial roles. David has formed strong marketing partnerships for brands all over the world, including the Co-op, Worcester Bosch, Atkins Global, RHS, Grenade Nutrition, M&S, NHS, Klearnow, and more.
Our webinar is a live event for you to get answers to your questions throughout the meeting. Join us for free on LinkedIn on February 8 at 4 pm GMT. Register via the link.
Polina is a curious writer who strongly believes in the power of quality content. She loves telling stories about trending innovations and making them understandable for the reader. Her favorite subjects include AI, AR, VR, IoT, design, and management.
Unless you’ve been living under a rock, you’ve probably noticed by now how many platforms, online stores, and apps are adopting AI chatbots – and it’s no wonder why! These powerful AI-driven bots are no longer just digital assistants: they are quickly becoming the beating heart of business. Modern chatbots are not limited to customer service – they can close sales,...
When it comes to business analytics, the statistics are clear on one point: businesses that leverage customer analytics are twice as likely to generate above-average profits and marketing revenue. However, raw data doesn’t bring results on its own: the real challenge is to make analytics accessible and actionable. This is where AI chatbots come in. Once you’ve completed chatbot implementation,...
Almost everyone has had experience with online learning. It may have been a corporate training course, an attempt to learn a language using online platforms or apps, or even while getting a higher education. Sure, online learning is highly convenient: you can take your classes anywhere and any time that suits you. The use of online education is growing yearly:...
We use cookies to give you a more personalised and efficient online experience.
Read more. Cookies allow us to monitor site usage and performance, provide more relevant content, and develop new products. You can accept these cookies by clicking “Accept” or reject them by clicking “Reject”. For more information, please visit our Privacy Notice
