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Recommendations on Another Level: How to Set Up AI Personalization

How well do you know your customers? The answer to this question has become increasingly important since the 1990s. The first steps toward personalization were made when CRM systems appeared and marketers accessed basic customer data (names, location, age, gender, etc.). Now, in 2023, businesses can analyze the client’s behavior and make the most personal offerings ever using AI-powered personalization....

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