On March 8, 2023, the CHI Software team held another webinar as part of the CHI Talks project. The webinar’s subject was “Interactive Video: The Future and Now” where we discussed the role and benefits of interactive videos for businesses from various industries.
Interactive video is a type of media that requires some actions from a viewer instead of just watching. To make a video engaging, creators use:
hotspots (clickable areas),
time triggers (content appearing at a certain moment),
overlays (additional clickable content appearing above the main content),
branching (for users to build up their journey from one screen to another by clicking on different hotspots).
Watch more: Our webinar with Meetup's CEO
Click here
But these are only interactive video fundamentals. During the webinar, we also discussed:
Specific use cases for various industries,
Target audiences of interactive videos,
Benefits of interactive videos and their comparison with linear video content,
How the pandemic impacted the interactive video niche,
How a business and interactive video producers should collaborate to make the final video successful,
We prepared a video recording so you could visit our webinar yourself:
The guest of our webinar was John Paul Tointon, interactive video pioneer and CEO of Cloud Moves TV with 10 years of experience in commercial video production.
We are grateful to John Paul and our guests for their support and interest in our webinar series. The event turned out to be highly interactive, with a lot of questions, comments, and opinions.
CHI Talks is a series of free webinars for the international audience interested in digital marketing and the IT industry. Our goal is to highlight the role of marketing and MarTech in software success.
Polina is a curious writer who strongly believes in the power of quality content. She loves telling stories about trending innovations and making them understandable for the reader. Her favorite subjects include AI, AR, VR, IoT, design, and management.
Even in 2026, most companies still run their core systems with old-school monolithic architecture. For years, that actually made sense — it’s easier to manage everything in one place, and deploying changes used to be pretty straightforward. But once these systems start to grow, things get messy fast. Releases drag on forever, scaling turns into a headache, and the cost...
Why Legacy Applications Are Becoming a Business Risk Here’s an interesting fact: over 70% of applications used by Fortune 500 companies are still based on non-modernized systems built 10–30 years ago! Is that really a problem? Why change anything if everything works? This is a common misconception — and as technology evolves, it can eventually lead to failure. So why...
Nearly 1 in 3 students loses focus within the first 15 minutes of a lecture. Attention doesn't disappear because students are lazy, but because learning environments were never designed to hold student engagement. Gamification in education transforms that design, taking the same game mechanics behind the video games people play for hours and building them directly into the educational experience....
We use cookies to give you a more personalised and efficient online experience.
Read more. Cookies allow us to monitor site usage and performance, provide more relevant content, and develop new products. You can accept these cookies by clicking “Accept” or reject them by clicking “Reject”. For more information, please visit our Privacy Notice
