Personalization vs Privacy: Balancing User Recommendations and Data Protection
The one-fits-all approach to consumers is dead. 86% of your clients expect you to know them well enough to offer personal recommendations. The rise of AI gave a new impulse for personalization: today, 9 in 10 companies use AI-driven tools to develop custom client experiences. However, there is a tension between personalization and data privacy. While customers are happy to...
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