Data Science - Blog category

Personalized customer experiences are the new norm. If you get it right, it can be very profitable – but you first need to know what your shoppers want to provide tailored experiences.  This is where data science plays a big role. Data science focuses on generating insights from data, it’s a no-brainer to use it for personalization. In this article,...

Despite being around for a while, cloud computing is still a buzzword due to its versatility. It doesn’t matter whether you are interested in developing solutions, training AI models, or expanding your business operations — cloud computing can do it all. The cloud is a great way to work with data. Data science, as you can guess, benefits greatly from...

The one-fits-all approach to consumers is dead.  86% of your clients expect you to know them well enough to offer personal recommendations. The rise of AI gave a new impulse for personalization: today, 9 in 10 companies use AI-driven tools to develop custom client experiences. However, there is a tension between personalization and data privacy. While customers are happy to...

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway”, – Geoffrey Moore, consultant and author. The logistics industry is evolving in response to dynamic business trends and customer preferences. The workflow becomes more complex every year, resulting in process bottlenecks and extra costs. To keep logistics companies afloat and optimize...

Have you ever thought about the amount of data that surrounds you daily? How about the volume of data in your business life? Here are some staggering stats. Every second of 2020, Facebook users sent 150,000 messages, YouTube users uploaded 500 hours of videos, and Instagram users posted 347,222 stories (according to the Data Never Sleeps report). The question is,...

In the past decade, the amount of information processed by commercial organizations has grown exponentially. This information, known as big data, can bring many benefits to businesses, but only if it is worked with correctly. Without proper preparation and processing, big data doesn't add much value.  The impact of data science is especially visible in retail and e-commerce. Industry analysts highlight that more than 75 percent of...