Blog - Page 16

How well do you know your customers? The answer to this question has become increasingly important since the 1990s. The first steps toward personalization were made when CRM systems appeared and marketers accessed basic customer data (names, location, age, gender, etc.). Now, in 2025, businesses can analyze the client’s behavior and make the most personal offerings ever using AI personalization...

AI in building automation is changing how commercial and residential properties are managed. If you already use a building automation system (BAS) to control heating, cooling, lighting and security, you're already halfway there. Now imagine taking that system to the next level by adding artificial intelligence. But here's the thing: integrating AI into an existing system requires planning. It's not...

Benefits of LLMs (Large Language Models) are making waves in the world of artificial intelligence, and for good reason. But what exactly makes these models so powerful?  The fact is that LLMs go beyond traditional linguistic solutions and can understand and generate human-like text. As a result, they offer unprecedented opportunities to streamline operations and improve the customer experience.  So,...

If you are hunting for the ultimate way to earn money on the App Store, look no further. Why? This article will tell you all the benefits of in-app purchases on iOS and provide insights. According to forecasts, by 2027, global app store revenues will reach USD 125 billion for the Apple App Store (AS) and USD 60 billion for...

Businesses are increasingly turning to chatbots to improve customer experience and streamline their operations. If you're considering adding a chatbot to your toolkit, you may wonder whether to go with an off-the-shelf chatbot or invest in developing a solution tailored to your specific needs. Each option has advantages and disadvantages that can significantly affect the efficiency of your business and...

If you are thinking about the why and how to develop AI software, be prepared for some impressive facts and lessons you will learn from this article.  First of all, more than 70% of organizations now use AI, compared to only 20% in 2017. This wave is fuelled by a surge in investment, which attracted an impressive USD 200 billion...